College Basketball Fever Strikes Guitar Hero(R) Metallica(R) With Bob Knight, 'Coach K,' Rick Pitino and Roy Williams. Activision Pays Tribute to Four of the Most Successful College Basketball Coaches Who Star in New Television Ad Campaign.

SANTA MONICA, Calif., March 30 /PRNewswire-FirstCall/ -- Activision Publishing, Inc.'s (NASDAQ:ATVI) Guitar Hero(R) makes a slam dunk with the latest installment of the "Risky Business"- inspired advertising campaign featuring four of the best-known national collegiate basketball coaches of all time and their surprise encounter with world-famous rock band Metallica. The ad is an extension of the "Risky Business"- inspired Guitar Hero campaign that pays tribute to the famous lip- and guitar-syncing scene that appeared in the popular film "Risky Business." The ad will highlight the coaches jamming on instruments from Guitar Hero(R) Metallica(R) to the song "Old Time Rock and Roll," performed by Bob Seger.

The commercial, airing now and throughout the men's college basketball playoffs and championship game, features the all-time leader in college basketball coaching wins Bob Knight gripping the mic, arch rivals Duke University Coach Mike Krzyzewski ("Coach K") and University of North Carolina Coach Roy Williams sharing duties on the guitar, and former NBA coach and current University of Louisville Coach Rick Pitino dominating the drums. During their performance, the men are confronted by legendary rock band, Metallica, who are unimpressed by the coaches' rock and roll fantasy.

Source: Activision Publishing, Inc.

See full article here.....College Basketball Fever Strikes Guitar Hero(R) Metallica(R) With Bob Knight, 'Coach K,' Rick Pitino and Roy Williams




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